The House In The Middle (1954)
Atomic tests at the Nevada Proving Grounds (later the Nevada Test Site) show effects on well-kept homes, homes filled with trash and combustibles, and homes painted with reflective white paint. Asserts that cleanliness is an essential part of civil defense preparedness and that it increased survivability. Selected for the 2002 National Film Registry of "artistically, culturally, and socially significant" films.
Producer: National Paint, Varnish and Lacquer Association
Sponsor: National Clean Up - Paint Up - Fix Up Bureau.
Produced with the cooperation of the Federal Civil Defense Administration.
"The dingy house on the left. The dirty and littered house on the right. Or the clean, white house in the middle. It is your choice. The reward may be survival."